The mechanism that converts marketing into enterprise value.
I treat your marketing as something a buyer pays for, and run it to the three things that decide your price: what you can charge and make it stick, how many customers stay, and what the business fetches the day you sell.
Companies in the top quarter by brand strength carry about 2.1× the revenue multiple of those in the bottom quarter. Brand Capital is the asset that gap is made of.
What is EVA? Enterprise Value Architecture. Brand Capital builds up while you keep showing up in the market, and the model measures how it converts: how a brand-equity score tracks with what a buyer pays, what each customer is worth over their life, and the price you can hold.
Intel drives every decision.
Every engagement runs on the same architecture: live market intelligence combined with strategic analysis and 25 years of iGaming operating experience, translated into concrete actions and owned through to KPI outcomes.
Market Intel
62 iGaming suppliers tracked weekly, pricing, messaging, M&A and regulatory moves logged live.
The number is the easy part, we give you the read, the forecast, and the moveBrand Analysis
EVA Score diagnostics, customer-economics modelling, positioning-gap and competitor mapping on one framework.
Experience
25 years inside iGaming, operator, executive, strategist across markets and cycles. Pattern recognition no framework replicates.
25 years compounding · Institutional depthConcrete Actions
Specific, sequenced decisions with commercial rationale, positioning, channels, pricing, retention.
Measurable KPIs
Every engagement closes on defined metrics, EVA Score delta, multiple trajectory, LTV, pricing power.
Brand Capital creates enterprise value through three compounding mechanisms.
Pricing Power
When people prefer your brand, price matters less to them. They pay a premium, and the ad platforms charge you less because you bring your own demand. The same asset holds price on the supply side. In the quarter Kambi reported on 22 July 2026, its own trading engine held an 18% operator margin across more than €1bn of World Cup turnover, where 11 to 14% is the usual band. Hold a few points of extra margin for three years and the sale price moves more than you would expect, because a buyer reads it as proof the profits will last.
Customer Retention
When people prefer your brand, they stay without being bribed to. Every extra point you keep is worth more over time. Michigan puts a number on it. The state's online casino market took $3.1bn in 2025, up 29.5%, and about 88% of it went to five national apps, while roughly ten local and tribal operators split the rest holding the player lists and floor relationships those apps pay to reach. Keep 90% of your customers for five years and the same group brings in about twice the revenue as keeping 70% would, at a fraction of the cost to win them back.
Exit Premium
Buyers pay more for a business whose customers will stick around. What they are really buying is the reason the revenue holds up: a brand people choose that does not vanish the moment you cut the promo budget. Kambi's July filing is the market saying so out loud. Adjusted EBITA more than doubled to €7.6m, full-year guidance rose to €23 to 27m, and the shares gained 10% on the day, with the trading capability named as the reason. That moves the talk from a multiple of last year's profit to the value of the asset itself.
The 2.1× spread.
Brand strength and sale price move together. Companies in the top quarter by brand strength carry about 2.1× the revenue multiple of those in the bottom quarter. That is the difference between selling your company for four times revenue and selling it for eight.
This is the core reason to treat Brand Capital as an investment. It sits on the balance sheet and grows there. That gap in sale price is the payoff, and you can measure the path from a brand score to the final number at every step along the way.
Brand-Equity Quartile vs Revenue Multiple
What the EVA Score reads: eight value drivers.
A 0 to 100 score for how well a company's brand and customers turn into what the business is worth. These eight drivers are what the model reads: where value gets built, and where it leaks. Together they show where a company is building lasting value and where it is leaving money on the table.
Brand Equity
How many buyers know you, with a prompt and without one. How sharp your positioning is. How far your brand sits ahead of, or behind, your closest rival.
Customer Economics
What a customer is worth against what they cost to win. How many of each year's joiners are still with you. Whether the next one is getting cheaper or dearer to win.
Pricing Power
Where your average price sits against the category, and which way it is moving. How much of your volume leans on promotions to hold up.
Market Positioning
How different you actually are. Whether you own a space rivals have left open. How far direct and neighbouring competitors are moving onto your ground.
Commercial Momentum
How fast deals move through the pipeline. Whether your conversion rate is climbing or slipping. How dependable the revenue is across the channels that bring it in.
Financial Strength
How reliably the revenue shows up. Which way the margin is heading. How much cash the business throws off, and how much is tied up just to keep it running.
Product Depth
How hard your product is to copy. How costly it is for a customer to leave. How believable your roadmap looks next to the field.
Regulatory Standing
How many markets you are licensed in. How clean your compliance record is. How much regulatory risk sits between you and the markets you want.
Each driver is read from signals you can observe, scored 0 to 100 against best-in-class. Suppliers and operators sit on separate boards (seven weighted signals for suppliers, six for operators), because what proves lasting value differs on each side of the market. Re-scored every week from verified filings and market signals. The weights and the full method stay inside the model.
Put this model to work on your business.
Every engagement starts with a diagnostic, a free initial read: where your brand capital stands today, where it should be, and what the gap costs you in multiple terms. From there, the work is specific and sequenced.